TOP 10 - ONLINE INFLUENCERS
Adeola Patronne
Adeola Patronne is an internet personality and content creator from Kent. Initially starting her YouTube channel to address women’s issues, share beauty tips, and offer life advice, Adeola has since built an impressive social media following with hundreds of thousands of followers. She has expanded her influence to include blogging, co-hosting a podcast, and launching her own branded clothing and accessory store.
Anchal Seda
Anchal Seda is a prominent social media content creator, presenter, and cultural advocate based in London. With a decade of experience online, she began her career as a YouTuber in 2012 and has since become one of the UK’s leading South Asian beauty influencers. Known for her expert recommendations on brown-girl-friendly products, Seda has amassed over 200,000 subscribers and 20 million views.
Dr Karan Rajan
Dr. Karan Rajan, is an NHS surgeon, educator, and storyteller. Renowned for his witty and insightful explainers, he has garnered millions of fans and established himself as a trusted authority in social media health communication. The NHS general surgeon has addressed countless health myths through his extensive online video content. Proud of his Indian heritage, Dr. Karan continues to make a significant impact by debunking misinformation and educating the public.
Indiyah Polack
Indiyah made a stunning debut on ITV’s Love Island during Series 8, launching a career in entertainment. Since then, she has rapidly gained prominence with various hosting roles and brand partnerships. She swiftly emerged as one of the most successful islanders from her series, securing roles as a Beauty Ambassador for Boots and becoming PrettyLittleThing’s inaugural Marketplace Ambassador for their sustainable line. Her versatility was further showcased when she hosted the prestigious MOBO Awards in 2024.
Mason Blake
Mason Blake is a comedic and fashion content creator who uses his platform to craft engaging, fun, and relatable content. As a prominent voice for the LGBTQ+ community, he shares his perspectives and experiences with authenticity. Mason has garnered over 500,000 followers on TikTok alone.
Nella Rose
Nella Rose is a YouTuber and presenter who has become one of the UK’s most sought-after youth talents since her rise to fame online eight years ago. Nella moved from Belgium to the UK as a child, growing up in London with Congolese heritage. In 2023, she made headlines as a contestant on I’m A Celebrity… Get Me Out of Here. Beyond her digital success, Nella has hosted major cultural events, including the official BRIT’s red carpet, MTV’s Catfish, and Netflix’s Judge Nella, as well as a chat show for TV series Top Boy.
Radhi Devlukia-Shetty
Radhi Devlukia is a plant-based recipe developer and fitness enthusiast who inspires a global audience with her lifestyle, food, exercise and conscious living content. Her travels, appreciation for cultural diversity, and passion for international recipes have helped her amass a following of 2 million on Instagram and over 138,000 on TikTok. Born in London to Indian parents raised in Africa, she shares her rich heritage through her diverse content.
Rahi Chadda
London-based fashion expert Rahi Chadda is celebrated for his unique approach to challenging style conventions. As a prominent figure in the fashion world, Rahi excels as an influencer, entrepreneur, visual director, and model. His groundbreaking approach to fashion has not only elevated Indian representation on the global stage but also redefined industry standards by breaking established norms.
The Kabs Family
Since the beginning of their journey The Kabs Family—comprising of Mum Chan, Dad Tay, 15-year-old Teija, 7-year-old Maliya, and 5-year-old TJ—has built a massive and loyal following across YouTube, Facebook, Instagram, Snap and TikTok. Their engaging and humorous glimpses into family life have attracted over 10 million collective followers across their platforms. Having appeared on BBC News, interviewed by global legend Steve Harvey and starred in hit Netflix film, The Kitchen (eldest daughter Teija), the Kabs global footprint continues to grow.